How to attract more customers to your business just may be the single most important challenge for your brand to answer with complete certainty. While there is a host of answers and processes to attract and retain a legion of loyal customers, the one constant that remains is that any business must resolve this matter for themselves very rapidly.
There is much more to attracting new customers to a business than email, social media and referrals. Great businesses attract customers through many activities and strategies.
How To Attract More Customers: My List
Creating More Customers is Job No. 1. You have to spend more time attracting attention from your target audience, your prospective customers. You cannot build a brand or a business in a state of obscurity. The meek may inherit the Earth, but they will never build a powerful, prosperous brand. Business mistake #1: An improper estimation of effort to market and sell in order to build a successful business.
If you do not have enough customers, then you need to expend more thought, effort, resources and time on creating more customers, email contacts and followers on social media.
“The purpose of a business is to create a customer.” – Peter Drucker
Become Strategic, Not Reactive. Businesses that are built and attract more customers are driven by strategic-minded leaders. Reactive business people handle whatever comes their way. They cope versus organizing and building a brand, effective team members and putting into place efficient and documented business processes.
Well organized businesses attract more customers. They are built by strategic minded leaders.
“Almost all quality improvement comes via simplification of design, manufacturing… layout, processes, and procedures.” – Tom Peters
You Must Wisely Manage Your Efforts. If you don’t have the marketing budget to attract more customers, then you have to spend the time and effort to attract more customers. Either way, you will have to expend more action and/or budget towards generating more attention and new customers for your business. Creativity is an enormous resource when you lack other resources.
“Capital isn’t so important in business. Experience isn’t so important. You can get both these things. What is important is ideas. If you have ideas, you have the main asset you need, and there isn’t any limit to what you can do with your business and your life.”- Harvey Firestone
Understanding Your Customer is Business Gold. You need to understand the needs, desires, dreams, frustrations and challenges of your existing customers, as well as your potential customers. You can gain valuable insight into your customer’s mindset with industry reports, Google Trends, keyword research, one-on-one surveys, comments on social media and many other resources.
Those who truly empathize, resonate and connect with their customers build powerful, emotional bonds with them. Then comes the loyalty.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
“The first step in exceeding your customer’s expectations is to know those expectations.” – Roy H. Williams
Build Strategic Alliances. Building an effective network of strategic alliances is a very powerful and const effective method to attracting new customers. According to Producer’s eSource, a common strategy for entering into a strategic alliance is to gain the advantage of another company’s innovations without having to invest in new research and development. This video goes into great detail as to why this is a great way to attract more customers to your business.
Understand the “Branding Triangle” Branding yourself, making yourself known goes well beyond an impressive logo, catchy tagline, attractive packaging and a well-designed website. There are tens of thousands of businesses who have all these “Brand Identity” factors in place and who are completely broke.
As I explain in detail in my book, Power Branding Secrets, branding is composed of three major components, which I refer to as the “Branding Triangle.” These three major components are:
- Brand Identity – This is your logo, tagline, type style, packaging, colors, design, décor, uniforms, etc.
- Content Management – This is your promotional and sales materials and actions that engage customers. moving them through the marketing and sales funnel. This can include your website, blogs, videos, podcasts, social media brochures, mailers, email marketing, webinars, catalogs, ebooks, white papers, sales presentations, training materials, etc.
- Customer Service – This is how you and your team render your services and/or products to meet or exceed your customer’s needs and expectations.
All three of these major components are what builds a brand’s reputation, value and word-of-mouth, good or bad. To attract and keep more and more customers, you must excel at all three components of the “Branding Triangle” on a consistent and routine basis.
You Must Offer the Irresistible. To attract potential customer’s attention, you must offer something valuable and/or unique enough to try you out for the first time.
This is what is referred to as a lost leader or the “Freemium” that your audience opt-ins for or takes advantage of in person so that you can now build a relationship with them. Such examples are free samples, 2-for-1 offers, a free 30-minute consultation, discounts, a free car wash, etc. You will spend much more money obtaining the customer than you will retaining that customer. All the heavy lifting, marketing and sales wise, is on the front end when it comes to attracting more customers for your business.
Always be pushing out and offering an irresistible offer. You know when you have one: it’s attracting new appointments and customers. These offers may change over time, so be aware of what is working and what is not.
“I’m addicted to the deal, to the next thing. It’s irresistible.” – John Caudwell
Be Professional & Amazing. The customer experience, from your content to your services and products, must be professional and amazing; two qualities that will never go out of style in business. You need to leave a memorable impression as a business when your customer arrives and leaves. It is the small things that can make a huge difference in creating a memorable first impression.
This is why employee training and well-crafted business processes are also keys to building a business. Great experiences turn into 5-Star online reviews, social shares and positive word-of-mouth
“A satisfied customer is the best business strategy of all.” – Michael LeBoeuf
Do What Works Consistently. Direct and proactive programs that lead to appointments, in bound calls and/or walk-ins are the most important marketing actions that you can initiate and maintain. Businesses that consistently drive leads and calls will attract more customers.
“Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.” – Simon Mainwaring
Always Hustle. It is hard to beat the sports team or business that out hustles you, day in and day out. If you are a fan of best-selling authors, Grant Cardone and Gary Vaynerchuk, then you know that their success was built on pure, relentless hustle.
Your customers will notice when you are working extra hard for them, when you put everything you have and your care into their needs and expectations. Businesses that hustle most often outperform and outshine everyone else, so it is no secret why this is a must for any business that is highly ambitious to attract more customers.
“Genius is one percent inspiration, and ninety-nine percent perspiration.” -Thomas Edison
How to Attract More Customers: Let Me Help
As a branding and marketing strategist, I have helped hundreds of business leaders to attract more customers for their business and more patients for the practices. Contact me for a free 30-minute branding session. I can show you how to attract more customers for your business.
Photo By: tengrrl at Flickr