Facebook for marketing your business can represent a significant opportunity to generate followers and new customers.
Facebook now has over 1.4 billion active monthly users and growing by the day. In 2012 Mark Zuckerberg revealed that Facebook was seeing over 1 billion search queries each and every day! According to Flurry Analytics, 17% of the time spent by for iOS and Android users is consumers spending their social media minutes on the Facebook app. Facebook Search opens up many customer acquisition and branding options for small businesses to build, engage and grow their customer base, as well as their number of Facebook followers.
In this blog post, I will provide you with some invaluable “Facebook Marketing Tips” on how you can leverage the power of Facebook to develop your audience intelligence, disseminate your business ideas, develop content marketing actions, find influencers and so much more.
Facebook For Marketing Your Business
Move beyond Likes and towards Shares. Shared posts get more exposure in newsfeeds and have longevity in Facebook results. Here are some simple tips to creating better posts that get a greater level of exposure for your brand and your offerings.
- Create amazing content that just begs to be shared. Boring content will not be likes or shared. So put some creativity and excitement into the posts that you create.
- Ask for your content to be shared. You never get the Share that you do not ask for. It is proven to work in generating more shares when you ask for them.
- Craft powerful headlines. This is the most important element of your content. People will decide in a matter of 2 seconds or less if they want to read your content.
- Use high-quality images. Posts that use better images get reach more often, as well as see a higher frequency of being shared.
- Be upbeat. Positive articles and posts are liked and shared more often than their gloomy counterparts.
Promote reviews & check-ins. Facebook is second to only Google and has now outpaced Yelp as a preferred online review site. With the second highest leveraged in-app time for all mobile devices, Facebook is now generating more local check-in’s, thus opening up amazing opportunities for local businesses to broadcast their brand with a larger audience.
Embed Videos. Versus sharing your videos to your Facebook business page from YouTube, more people will actually see your videos when uploaded to Facebook directly. Videos are the most engaging content that any small business or brand can share on Facebook. Videos have more shares, as well as converting more of your audience into customers, than any other form of content. Be sure to leave a strong call-to-action (CTA) at the end of each video, such as a free download or an offer for some type of free service.
Boost your best content with paid advertising. Facebook allows you to boost your best videos, posts and even blog posts with paid advertising. The top two strategies for Facebook advertising is to:
1. Request that they like your Facebook business page. From there, you can continue to engage them with your further content posted on your Facebook page.
2. Send them directly to a landing page which offers something free in exchange for their email address. Once you have their email address, you can then follow up with your content and offers so as to build their trust and engagement.
Promote your Facebook page on other channels. One of the way to expose your Facebook page is to promote it on additional media channels outside of Facebook. Such tactics include:
1. Putting a link of your Facebook page in your email signatures.
2. Promoting your Facebook regularly to your followers on Twitter, LinkedIn, Instagram, Google+, as well as your review sites.
3. Have a “Follow Us on Facebook” button on all your websites and landing pages. Facebook for marketing your business is about inviting people to your page within all your digital properties.
4. Promote your Facebook page on all your printed materials, such as your business cards, letterhead, fliers and brochures.
Engage and communicate with your Facebook audience. Social media’s biggest mystery is solved when you understand that it is not simply about pushing out your message, hoping more people will buy your stuff. Social media is a true two-way communication highway. When people mention something or have a questions, be sure to thank them or to help them out. This engagement is not only a powerful way to bond with the very individual who had the question or made the comment, but the other people who see your posts will notice and appreciate your level of care and commitment to helping those people out. Facebook for marketing your business is about real people, not just an attempt to sell them stuff.