What are the best branding strategies in today’s congested online world? A written, strategic path for your brand is crucial for developing the steps and tactics to reach “X” on your brand’s treasure map.
Strategic planning greatly assists your brand to accomplish what it is you’re hoping to achieve. Think of your path plotted on a treasure map. Right now you’re at sea, but where you really want to be is on an island digging up your gold at a spot marked with a big “X”.
Unfortunately, your brand’s map is missing the dotted line that leads you to that “X”, so you have to create one. That dotted line is the role that your strategy plays. What might your big red “X” be? It could be composed of almost anything.
Best Branding Strategies Require Thought & Time
It is important to take your time in developing a well-crafted strategy. You’ll develop a much clearer map, thus bringing into focus how to reach your ultimate destination. Moreover, it is important to not approach your branding strategy with preconceived thoughts or believing that is a waste of time and effort.
More than likely, you will not develop your ultimate or perfect strategic path on your first time through it. Strategic plans are always shifting as you learn more, have new experiences, and discover important resources and relationships along your way.
Think of this dotted path on your map as your brand’s adventure. Embrace the journey even if it means changing course a few times. Changes are a fact of life and in business. That’s why it’s important to understand the process of charting your brand’s own strategic path versus adopting some cookie cutter strategy and “how to” tips. While these can provide invaluable insights and experiences, strategic planning for your brand still requires your own understandings. In turn, you can easily modify it as you grow and as the weather changes.
If you get to the end of your strategic planning, sensing that your brand’s strategic path is not clear and focused, do not panic. Start moving in the direction that makes the most sense based on what you do understand. Your vision for the future should become clearer as you move forward. If not, then I would seek the help of a brand strategist to help you along your way.
Best Branding Strategies: 3 Steps
To reach your ultimate destination with your best branding strategies, I have listed three important steps. I view as the most important. While this is a brief overview of what can become a more complex exercise, these are nonetheless the most important steps of all. After all, success is about knowing and applying the basics.
Step 1: Identify Your “X”
While this may seem to be the most basic and obvious step, I can assure you that very few brands have clearly articulated their exact “X” on their map. Most do not even possess a map. Successful journeys in branding have a clearly stated point of arrival.
Step 2: List Your Resources to Get to Point “X”
Before setting sail on your strategic planning, you need to assess all your resources. These include, but are not limited to:
- Your USP
- Organizational patterns
- Business processes
- Customer service
- Team members
- Sales personnel
- Channels of distribution
- Website and social media channels
- Co-branding opportunities
Step 3: Execute Your Plan
No strategic plan is ever perfect when it is motionless. Ships that stay in the harbor are not achieving their purpose. By executing your plan, you will discover what works and what does not gain traction.
“Execution is an easy concept to talk about, but it’s a hard one to well…execute. The main problem is that it is a real challenge to measure and manage a concept. However, once you convert concepts into behaviors, you have something you can observe, measure and manage.” – Inc.
Best Branding Strategies: Leverage My Expertise
I love helping ambitious brands to execute what I know to be the best branding strategies. As a published author and veteran strategist, I have helped hundreds of business to map treacherous waters in today’s business world. Feel free to reach out to me for sailing lessons.